If you are stuck or confused about which Marketing Cloud Platform you will opt for, here is a comprehensive comparison of 7 Marketing Cloud Platform Solutions based on the Data Management Platform, Integration, AI and Cross-Channel Personalisation as a benchmark.

https://behaviouralresponse.com/comparison-salesforce-marketing-cloud-vs-adobe-marketing-cloud-vs-emarsys-vs-act-on-vs-ontraport-vs-oracle-responsys-vs-ibm-watson/

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