To strategically plan for agile marketing, organisations first must enable a data stream that fuels their marketing decisions. This is done by mindfully deploying technology solutions that will facilitate the data flow. First things first – the customer. In 2021 and beyond, many companies will embrace the concept of collecting customer feedback and deploying technology to ‘sense’ the customer’s attitude. The customer sentiment analysis is now one of the crucial optimisation points that will enable data-driven marketing adjustments and ensure agility going forward. Listen to this episode to know more about How To Strategically Evolve your Marketing To Meet The Marketing Changes. Connect To Us And Continue To Perfect Your Omnichannel Marketing Craft: Email: hello@behaviouralresponse.com Website: https://behaviouralresponse.com/ LinkedIn: https://lnkd.in/gmQHxc4 Twitter: https://twitter.com/BehaviouralR Facebook: https://www.facebook.com/Behavioural-Response-420992765377309/?ref=page_internal #CMO #MarketingStackROI #ROI #DigitalTransformation #CustomerBehaviour #Economicslowdown #Innovation #Agility #MarketingTechnologyProcurement #Agiletechnology #strategicplanning #omnichannel #customerfeedback #systemintegration #marketingtechnologyROI #Datadriven #OmnichannelMarketing #IntegratedMarketing #MarketingAutomation #B2BMarketingAutomation #B2CMarketingAutomation #B2B #B2C #AgileMarketing #chatbots #ai #marketingtechnology #marketingtech