Whether we are talking from a Business to Business (B2B) or Business to Customer (B2C) perspective – marketing automation continues to evolve with every new day.

So naturally, it’s not that easy to define something that is continually changing. Moreover, these are rapid advancements, which are sometimes not even possible to track.

But to make things a little clearer, we can use the following definition of marketing automation:

Marketing automation is a technology solution (software) that provides companies with tools to better use their resources (people, time) and processes (emails, campaigns, lead nurturing) to maximise the impact of their marketing efforts (revenue).

Marketo defines marketing automation as:

Marketing automation is a category of technology that allows companies to streamline, automate, and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster.

Listen to this episode to know more about the differences between  B2C and B2C Marketing  Automation