No Holds Barred is the podcast from SB Weekly where three leading sports executives reveal their industry bugbears, question accepted wisdom, and try to make sense of the major developments currently impacting the global business of sport.

Each guest comes armed with a view on an industry topic that’s been piquing their interest over recent weeks, and in a 60-second spiel explains exactly why they feel strongly about it, who’s going wrong and where, and what the implications could be for various sectors of the business.

Nothing’s off limits, and the person who argues their case the best will be declared No Holds Barred winner and receive something far better than a trophy - industry kudos.

In February 2017's No Holds Barred Matt Cutler is joined by Murray Barnett (Chief Commercial Officer at World Rugby), Steve Martin (Global CEO of M&C Saatchi Sport & Entertainment) and Roger Mitchell (Founding CEO of the Scottish Premier League), and topics discussed include:

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• Why professional football leagues, clubs and players should be up in arms over the 48-team FIFA World Cup
  
• Exactly what's stopping some sports sponsors move from counting logos to a more sophisticated ROI model
  
• How the European Rugby Champions Cup needs to go back to the drawing board with its commercial model.