No Holds Barred is the podcast from SB Weekly where three leading sports executives reveal their industry bugbears, question accepted wisdom, and try to make sense of the major developments currently impacting the global business of sport.

Each guest comes armed with a view on an industry topic that’s been piquing their interest over recent weeks, and in a 60-second spiel explains exactly why they feel strongly about it, who’s going wrong and where, and what the implications could be for various sectors of the business.

Nothing’s off limits, and the person who argues their case the best will be declared No Holds Barred winner and receive something far better than a trophy - industry kudos.

In January 2017's No Holds Barred Matt Cutler is joined by Ben Wells (Former Marketing Director of Chelsea FC), Dan Ayers (Lead Consultant at Seven League) and Charlie Dundas (Commercial Director at SMG Insight), and topics discussed include:

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• Why sports organisations need to stop focusing on sales, and shift it to long-term strategy
  
• Who is best-placed to release the digital product that kills pirate streaming of live sport
  
• The need for rights-holders to work harder to understand who their fanbase is.