Jackie Fast, Founder and Managing Director of strategic sales agency Slingshot Sponsorship, is the feature interview on this week's SB Weekly.

Slingshot cuts across all entertainment industries and creates - in its own words - “a strategic commercial framework that helps the world’s leading brands take their investment beyond eyeballs and awareness”.

Since its foundation in 2010 Slingshot has worked with high-profile clients including Red Bull, Nationwide and the Mayor of London and Jackie herself has won a number of accolades recognising her entrepreneurial and industry work.

In this week's episode, hear Jackie discuss:

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• Why she set up Slingshot in 2010, following the global recession
  
• What it's like to be a woman in a male-dominated sports industry
  
• How sports rights-holders need to be more open to creating partnerships - rather than dressing up sponsorships as partnerships
  
• The secret to being a good salesperson
  
• Why she struggled to find a vocation in life before working in sponsorship
  
• The opportunities presented by better understanding purchase behaviour.