Antony Marcou is CEO of Sports Revolution, the sports media and rights agency that works with teams and leagues to boost revenues across their commercial portfolio. It also works with sponsors to maximise the impact of their partnerships in sport

Antony has worked in the area of media strategy for about two decades, and has been CEO of Sports Revolution since 2010.

Download the podcast to hear Antony discuss why major European football teams could shun shirt sponsors this season; bringing tried and tested marketing methods from outside sport, into sport; how senior commercial roles are merging at major rights-holders; and what the sports industry Ubers and Airbnbs could be in the future.