Richard Gillis, founder of Unofficial Partner, is a sports industry commentator who, as a journalist, has taken a sideways look at the business of sport for around 20 years. Richard’s writing portfolio includes the likes of the Wall Street Journal, The Observer and the Financial Times, and he is a former editor of SportBusiness International magazine. He is also about to release his first book, The Captain Myth: The Ryder Cup and Sport’s Great Leadership Delusion.

Download the podcast to hear Richard talk about the leadership myth - and what it tells us about how fans view sport; what sports brands and rights-holders can do to tell better stories; turning his blog, Unofficial Partner, into a brand consultancy; and why sports marketing needs to be more nuanced.