Matt Rogan is co-founder of sports marketing agency Two Circles and now an executive director of ESP Properties, the sports rights-holder-facing subsidiary of WPP. Two Circles has undergone huge growth since being founded in 2011 – winning agency of year at the 2014 Sport Industry Awards – and this time last year it was acquired by WPP and folded into ESP Properties.

In part one of this week's double episode, Matt explains why he created Two Circles - to create a “new kind of sports marketing agency” - how he breeds a culture of innovation and thinking outside the box in his company, how much rights-holders in the sports industry are using data to drive commercial decision-making and why he sold a majority stake in Two Circles to WPP this time last year.