Aidan Cooney is the CEO of InCrowd Sports - a company looking to transform the in-stadia experience for fans, clubs and sponsors - and a man perhaps best known for building Opta into the world's leading sports data provider.

In this episode, Aidan explains the need for sports teams to invest in digital platforms that help them engage with their fans when attending live event, and what commercial opportunities can be opened through that. He also reflects on approaches to building start-up companies, why he sold Opta in 2013 and the reasons sports performance data finally became mainstream in the UK.