SB Weekly - the sport business podcast
Brendan Taylor
April 20, 2016
Brendan Taylor is Senior Vice-President at sports agency Wasserman and its Head of Golf for Europe, Middle East and Africa. Brendan has been working in the sport for over 15 years; for just under 10 of those he was at IMG, where he was Vice-President and Head of Recruitment for Europe, before he was poached by Wasserman in 2008 to join its burgeoning golf division that now represents the likes of Jason Day, Rickie Fowler and Zach Johnson.
In this episode, he explains why Wasserman Golf is expanding from athlete representation into other areas of the golf business, the challenges in working closely with the sport's biggest stars, and why he thinks there's still a huge need for the creation of shorter-form events that attract new audiences to golf.
Getting up close and personal with sports industry luminaries. In every podcast we get to know those working in the business of sport - and the reasons for their career successes to date - a little bit better.
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