When I was growing up, big cities were the center of everything new and exciting.

I remember going to New York City as a young person and staring at people on the street wearing the coolest newest fashion.

I went to Miami and felt like I traveled to another Universe. Even a trip to Washington DC felt like any person in a suit could be someone powerful. I associated big cities as to where you went if you wanted to build something big.

Fast forward to the age of the internet and I have noticed a shift.

Big brands can truly start from anywhere. Even before COVID, we were seeing a migration happen from larger cities to smaller ones. People leaving the cities weren’t less ambitious, they were seeing opportunities in untapped markets.

For obvious reasons, this gets me really excited. There are business rockstars now living in my backyard in the little ole Richmond, Virginia suburbs!!!

My guests today are Eva Harris and Ginny Ball, cofounders of Keva Style, a lifestyle brand that makes lightweight easy to wear jewelry. They are truly building something special from their home offices here in the burbs of Virginia.

I am amazed at how these women have huge goals of building a global lifestyle brand and they are making it happen while raising children, taking the dog for a walk, and actually living their lives!

Listen to the full episode to hear:

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• Where the original idea Keva Style originated and how it has changed over the years
  
• What rules Eva and Ginny have broken in your career. (hint: not all rules need to be broken)
  
• How the highs and lows of co-founding a startup can almost be like a domestic partnership
  
• How to still go after your dream even when the world is pulling you in different directions
  
• And some mission-driven advice for getting a new idea started
  

Learn more about Keva Style:

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• Keva Style
  
• Instagram @mykevastyle
  

Rebelle Shout Out:

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• Jill Cichowicz on LinkedIn
  
• A Night For Scott: End the Stigma, Fight for Tomorrow
  
• The Tooth Brigade
  

Learn more about Shannon:

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• What Kind Of Rule Breaker Are You?
  
• SWELL by Rebelle
  
• Readytorebelle.com
  
• Rebelle Community
  
• Follow Rebelle on Instagram
  
• Follow Rebelle Con on Facebook