“So, what do you do?”

I realize it’s just a question that people ask when they don’t know how to get the conversation started but I hate this question.

I do lots of things. I argue with my kids to put their shoes on. I drink chai lattes. I create content for working women. I make a podcast. I write emails. Sometimes, I take naps!

But I know that’s not the answer people want when they ask this question.

They want a simple answer like: I’m an accountant… or I’m a librarian… or I’m a graphic designer. Clear and to the point.

My guest today is also someone who struggles to respond to the “what do you do?” question. She does so many different things, that are all really interesting, somewhat unrelated, and it really stumps people when she starts rattling them off.

Jaspre Guest is the founder of Noise 784, specializing in non-traditional PR. A visionary, Jaspre was one of the original disruptors of the movement. Her particular philosophy involves an experiential approach to branding through partnerships that organically lead to press.

Her client list includes leaders within the metaphysical, financial, bridal, wellness, hospitality, music, award shows, artists, and influencers. For select clients, she additionally encompasses a managerial role.

I absolutely love finding these types of multi-passionate people because they are WAY more interesting than the ones who have their entire identity wrapped up in one vocation. It may be harder to explain in your elevator pitch, but damn if it’s not way more fun to live this way.

Listen to the full episode to hear:

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• How Jaspre’s upbringing encouraged doing things in a renaissance way
  
• How the metaphysical is at the center of Jaspre’s life
  
• Jaspre’s organic approach to PR and using the law of attraction and manifestation in her work
  
• The importance of partnership, generosity, and connection in business
  

Learn more about Jaspre Guest:

Learn more about Shannon Siriano Greenwood:

Other mentions in this episode:

Rebelle Shout Out:

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• Lara Eurdolian—@prettyconnected on Instagram
  
• Nap Ministry and @thenapministry on Instagram