When I planned the first Rebelle Conference, I created the event that I wanted to attend.

I found speakers that I wanted to learn from.

I scheduled workshops that I wanted to go to.

And I filled our planning team with people who I always wanted to work with.

People told me that I should be thinking about the customer.

But what happens when you ARE the customer?

Sometimes you have to follow your own experience and block out the naysayers to create what you want to see in the world, whether that’s a conference like me or a company like today’s guest.

When Katerina Schneider realized that she couldn’t find a prenatal vitamin that she trusted, she decided to make one. Katerina is the founder and CEO of Ritual, a vitamin company dedicated to creating the purest, most effective vitamin formulations, and sharing every ingredient, source and scientist that made our vitamin a reality.

Before Ritual, Katerina was a Venture Partner with Troy Carter in his investment fund, AF Square, where she managed an active portfolio of over 70 investments, including Styleseat, Dropbox, Warby Parker, Spotify, Uber, and Lyft.

Listen to the full episode to hear:

• 
  
• How Katerina's changing the vitamin industry through science and technology while creating an experience that makes you want to keep taking your vitamins
  
• Ritual’s origin story and what inspired Katerina to start this company
  
• How Katerina's growing her company while growing her family
  
• How being selfish is how you serve others
  

Learn more about Katerina:

Rebelle Member Spotlight – Sydney Bass:

Learn more about Shannon Siriano Greenwood: