Is it OK to toot your own horn? Yes. It’s vital in this day and age to be able to communicate your value to people in a way that is impactful and memorable. But that doesn’t mean you have to be arrogant. The art of self-promotion includes practicing an elevator speech and being mindful of who you are talking to, including what they may be looking for and how they will frame your self-description in their own mind. In this episode Roz delivers the vital do’s and don’ts of crafting one of the most crucial messages that you will ever deliver.