Rooted In Revenue

Rooted In Revenue


Latest Episodes

What you need to know before going after an International or Global Market
May 05, 2021

Today, I am interviewing Craig Ostbo. I met Craig because Nina Hambleton, who was on our team, everybody loves Nina. She said, "You need to interview my professor because he's the real deal. And he knows everything about international marketing and has ..

What if the old audience is still enjoyable, but not as profitable?
February 24, 2021

"I understand that your clients are your gold, and I'm not going to do anything to tarnish that." Doug C.  Who is your ideal client? do not be afraid to truthfully state it. Everyone is not our client. Dream it! You are not being ungrateful grabbing all..

No lead should be ignored, but not all leads should be sold to.
February 17, 2021

Continuing our discussions with Ledge on ways to quickly jump start your sales team, and ultimately your company's revenue and joy he tackles good vs bad leads and why they all need to be addressed. He says, "From the funnel standpoint, you can use some..

Keeping Your Event Attendees Engaged and Wanting More
August 05, 2020

Ever the optimist, Award-winning Magician, Scott Tokar, is looking forward to the irreplaceable trade shows he is a part of regularly. His corral of other performers know they can adjust and do online appearances, but nothing replaces the barker at a tr..

Tucking Away Emotion to Build Your Invincible Brand
January 27, 2020

Until you address the emotion in a volatile situation with compassion and respect, you will not diffuse a situation and may do more damage raising the intensity to a blistering crescendo. This is the continuing conversation that started a couple of week..

Crisis Readiness Equals Freedom - 3 Steps
January 13, 2020

When I think of peace of mind in business, it comes from being prepared for the expected, as well as the unexpected. It's not all sparkle ponies, unicorns and laughter. Bad stuff happens. What we do to respond in those moments as leaders and team member..

Generate Revenue From All of Your Passions
August 28, 2019

Susan's guest is Richard Moore. Not only is he a successful architect, but he's a graphic artist and product designer. Richard talks about the unexpected lessons learned when he started mass producing products. With over 100 SKUs, he's been able to succ..

Get out of your way and create a successful business.
August 13, 2019

  My guest today is Corinne McCormack for part two of the interview we did a couple of weeks ago about how to build a multimillion-dollar business. Yes, you can, and she has some final tips, advice, and strategies for you in this episode you don't want ..

Corinne McCormack - How to launch a multi-million dollar business.
July 29, 2019

This is the first part of an interview with author, entrepreneur, inventor, speaker - Corinne McCormack. My guest today is author, consultant, seasoned executive, and entrepreneur, Corinne McCormack. We are here today to talk about her new book, From Li..

Typos on your site can cost you money - tips to fix it.
March 20, 2019

Karen and Susan cover where the typos are and how it can affect your credibility and make it more difficult for your sales team to build confidence with prospects. Listen to the full episode to get examples, details and an action list. Susan's List of t..