Rooted In Revenue
Latest Episodes
Grieving and the Workplace: How HR is Addressing Employee Needs
In this episode of the podcast, Susan Finch and Michelle Cramer from On Angels' Wings discuss the importance of HR support in the workplace. Michelle discusses her journey writing her book, Uncharted
Breaking Down Financial Metric Silos: Ensuring Consistent Understanding Across the Company
In this episode, Susan is joined by Rob Brodo, the CEO and Co-Founder of Advantexe, as they continue their series on business acumen strategies. The focus of this episode is on comprehending financial
Transform Employee Performance with Strategic Insight
In this episode, we cover the importance of understanding business strategy for every person working for a company. Our guest is Rob Brodo. Rob is the Co-Founder and CEO of Advantexe. Rob talks about
Follow Up On the Leads, We’ll Do the Rest
At least a few times a month I hear from a potential new client that their email marketing efforts produce no results. Once we sit and talk about their process, and how they follow up with the leads t
Making Use of What Marketers Are Doing Right
We hear about all the ways marketers miss the mark - what they do wrong. What if we focused on what they are doing right and then expand the use of those tactics? Some companies have a team of one or
How Are You Marketing To Your Employees?
A more complete title is, "How are you marketing to your employees, customers, prospects, community?"Today Im talking with Jeanne Hopkins who is launching Salty Marketing Company this month. Well c
You Wrote a Book, Is It Time to Relaunch It?
Holly Jean Jackson is a speaker, author, and holistic coach. This means she gives you three in one - a health coach, life coach, and a business coach. In this episode we are focusing on the value of r
Reducing the Perception of Risks with Prospects
We need our prospects to be so confident that they will get the return they expect. And so it's the ROI model, but also it's the level of confidence about the ability to achieve that. The fact that so
Are you good at generating sales opportunities?
Steve Richard, SVP, Value Realization at Mediafly sits down with Susan to talk about sales and sales training in a recession. He says, "Really good demand gen marketers that are super targeted with wh
Outcome-Based Budgets vs. Line Item Belt Tightening
It doesn't really matter whether you're a really large company or really small company, you have to continue to find, keep and grow the value of customers, which is the essence of marketing. You can't