Roofing SEO Podcast

Roofing SEO Podcast


Dazed & Confused: Roofer Digital Marketing Explained

April 27, 2023

Google keeps getting older, but the game remains the same. Roofing companies give up on digital marketing when they have a terrible experience. However, they sometimes don't point to that as the reason they quit. So next, they start buying expensive leads ($5,000 + per month) from "lead sources" for roofers. Suddenly, the budget is different from what you'd thought it be.


Refusing to pay marketing companies because of previous experience ends up costing roofers more money. You might even villainize Google as an entity as part of the New World Order. But think about Google in this context: Google has provided the largest platform ever for free marketing. You wouldn't take down your website because, deep down, you know it's true.


We empathize with roofing companies that have been screwed by digital marketing agencies, including the guy in his mother's basement to the two-timing corporation that sees you as a pawn on their board. But unfortunately, the truth is very few competent roofing marketing agencies exist. Unfortunately, we are among the few that exist, but you can't give up.


Learn more at https://www.roofingwebmasters.com/digital-marketing/