The Grover Theory requires you to distinguish which of three things is not like the other. For roofing companies, this applies to your online web presence in 2023. Search Google for your target keyword and analyze the top 3 websites and map listings compared to yours. Which of these things is not like the other?

In most cases, it's your website. Getting a high-quality web presence does require professional services like those offered at Roofing Webmasters. We don't say this to sell a service, but to be honest. The only way roofing companies can compete with top-performing competitors is to hire a professional roofing company.

With recent updates, Google has grown more sophisticated, including the Helpful Content Update. As a result, old-school SEO tactics like blogging are no longer adequate for roofers. You don't have time to keep up with all the changes, which is why entrusting your marketing to a pro is crucial.

In this roofing SEO podcast episode, Nolen and Jason discuss the roofer keyword Grover theory and how to apply it to your online web presence.

Learn more at: https://www.roofingwebmasters.com/