When your roofing Google Maps ranking drops out of nowhere, it could be due to various factors. But, most roofers must first realize the connection between their main website, its content, and their Google Business Profile.

Contrary to popular belief, Google Maps rankings depend on three primary factors, distance, relevance, and prominence. Reviews and location only influence two of those factors. The other factor, relevance, depends on your website content.

Most roofing companies fall into two camps. Some believe they only need reviews and a Google Business Profile to rank in the Google Maps 3-Pack. Others think they need tons of mass-produced content and hundreds of website pages to rank. The problem is both are wrong.

Google's Helpful Content Update cracked down on unhelpful content produced specifically to rank on search engines. This can include blogging, AI-generated content, duplicate content, and other spammy, low-quality content.

If your Google Maps ranking drops suddenly, you are too immersed in one of these camps. This podcast episode details what roofers should do to achieve and maintain Google Maps rankings in 2023.

Learn more about our Google Maps rankings services for roofers here:

https://www.roofingwebmasters.com/services/google-maps-services/