In the past, for example, ISPs were more likely to block a high percentage of a sender’s e-mail if some of its recipients clicked their spam button. Now, if that same sender also takes proactive steps to show its e-mail is legitimate and engages the rec

  For some weird reason this week has been a good week for stupiphanies. What is a stupiphany? you may rightly ask. You know that moment when you have an epiphanies that is so blindingly obvious that, when you point them out, people look at you like yo

The headline I just used to ensnare your attention (thank you for it, by the way, and please bear with me) is just one trademark example of a whole school of sleazy marketing that we abhor. That it’s sleazy isn’t news. What you may not know is just ho

I study the greats. People who’ve pioneered marketing and selling are an endless source of inspiration to me and I aim to be one of the luminaries of online marketing as a result of my idolisation of these great men… Take for instance, David Ogilvy. H

You're not imagining things! How Confused.com adverts use subliminal sex to sell throughout them in a very smart and subtle way. First up watch the advert:   Now watch it again BUT turn the sound down. Notice how you feel inside? Kinda sexy don't you th

If you’re a small business owner or entrepreneur, being unique is a big deal. You want to be more desirable to your prospects than anyone else who’s offering what you’re offering. You want to stand out. But you may have noticed it’s harder than it

As part of our ongoing work for one of our clients we’ve set up some new Facebook ad campaigns and I’ve been split testing the pictures not only in the ads but also on the fan page itself. For the main part, pictures on the landing page had no effect

Social Media is having a major impact on the way that B2C businesses drive sales during seasonal periods of the year, such as Christmas, New Year and Easter. And the social content that you circulate to your business connections can have a huge impact on

If you remember, last time I told you the five main stages of awareness a prospect goes through in relation to your product or service. I also told you that whenever we're called in to help a client who's not doing as well online as they'd like to, it's

We're called to solve all sorts of marketing problems for our clients; from excess inventory to launching new products, selling thousands of books to filling 5000 seat seminars and everything in between. Most business owners tend to think their business