Don’t try to sell what your market doesn’t want to buy The most common — and painful — mistake I see entrepreneurs (myself included) make, is to develop a product that no one has any interest in buying. This is why so many inventors spend decade a

If you are or ever have been a work from home entrepreneur, you can probably relate to this… These are the 4 Stages of the work from home entrepreneur Life Cycle, according to ME.  At the risk of laying my emotional immaturity bare for all the world t

What is Customer Lifetime Value and Why Is It Important? Lifetime Value (LV) helps to determine the economic value a customer brings over their “lifetime” with the business.  At the heart of understanding LV lies the recognition that a customer does

  This is a kinda weird case study about How We Sold £250K Of Furniture Without A Website for one of our outsourced marketing clients. Here's some background info so you can better understand the marketing problems to be solved. “Best Furniture (fict

It never ceases to amaze me how much money there is to be made from selling your products and services in other countries. Got something that sells well in the UK? Then sell it in Europe! Think it’s hard to do? Think again. If you prefer to read than l

  I’ve started my own “Neil’s Rules for marketing online” This is not some theoretical BS that we think might work but we’ve never actually tested. I hate that stuff. These are actual tested principles that we have used to make our clients a

How To Bring A New Product To A New Market In my previous posts we started the process of how to market your products and services to your prospects depending on what stage on their awareness cycle they were at, here I outlined those 5 stages of awareness

In my previous posts we started the process of how to market your products and services to your prospects depending on what stage on their awareness cycle they were at, here I outlined those 5 stages of awareness for you: How to sell your products online

Ok if you remember a few posts ago,  I told you the five main stages of awareness a prospect goes through in relation to your product or service. I also told you that whenever we’re called in to help a client who’s not doing as well online as theyâ€

We have a client in our Australian office, he’s a great guy and his business is solid. All was well until we sent him our first lot of banner ads and e-mails over. “I don’t like these” “it’s not what our customers will like” Says he. Now let