Building a niche website is one thing, but turning it into a thriving SEO agency? That’s a whole different game.

On this episode of the Rising Tide Startups podcast, Kevin Prewett sits down with Nile Frater, founder of Masse SEO and former owner of NoCode.Tech. Nile shares his journey from creating a no-code tech site to selling it and launching his next big venture in SEO. He dives into the highs and lows of selling a business—navigating buyer interest, tough negotiations, and ultimately sealing the deal.

With 8+ years in the no-code space, Nile has tested over 250 platforms and taught businesses of all sizes. He also explores how AI has evolved in content creation, helping writers overcome creative blocks and produce more content faster, though the balance between facts and opinions still poses challenges.

Nile doesn’t shy away from discussing the challenges of scaling Masse SEO, revealing key strategies for growth while maintaining quality. Whether you're into SEO, content creation, or curious about the impact of AI, this episode offers plenty of actionable insights.

Here are the key takeaways from the conversation:

AI tools can help writers break through creative blocks and ramp up content production, but they still fall short when it comes to handling subjective content.
To scale without losing quality, systemizing your operations is a must, especially when you're handling high volumes of content.
Selling a business comes with its own rollercoaster—strategic negotiations and emotional highs that every entrepreneur can learn from.
AI is great for handling factual information, but when it comes to producing nuanced, high-quality content, human expertise is still essential.
To grow your business and keep clients happy, structured operations and a solid support system are key.
Scaling your SEO strategy takes high-volume content publishing and a clear market focus to succeed.

Listen to the full conversation here:

YouTube: https://www.youtube.com/@risingtidestartups
Apple Podcast: https://podcasts.apple.com/us/podcast/rising-tide-startups/id1330525474
Spotify: https://open.spotify.com/show/2eq7unl70TRPsBhjLEsNZR

 

Connect with Nile Frater:

LinkedIn: https://www.linkedin.com/in/nile-frater-b1772370/
Masse SEO: https://www.masse.marketing/
NoCode.Tech: https://www.nocode.tech/
X (Twitter): https://x.com/nile

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