Part of the fun of being in show business is the fine art of being paid for what you do. In this episode, Ric talks about advertising in general and how we perceive it in the current day and time we live in. In the past, there was a major concern that we were all inundated with products being advertised to us. There is a balance to how it is done correctly and in this present day and age where we are all connected, the ads are everywhere and we have somehow evolved to a point where we can selectively tune it all out. So, how does Ric do it? By being a picky whore, that’s how.