Like the old Rolling Stones song, the adage seems more true now than ever. In this episode, Ric takes a look at the simplicities of life and just how hard it can be to get exactly what you want. The customer is not always right and thanks to the internet, the instant gratification of a purchase seems to be disappearing. The mob mentality rules in all things and Ric will explain how this effects all of us all the way down to the mundane day to day things we do in life.