Striking out on your own can be tough, but I can tell you from personal experience that it can be one of the most rewarding things you do in life. And what better person to talk about this feeling than design strategist Lisa Cain. Lisa has worked in the visual design field for well over 20 years, so she knows a LOT about what it takes to get things done.

We started off talking about how she started her studio, and Lisa gave a peek in to her creative process on some of her projects. Lisa also spoke about her early career in visual merchandising, how that has helped her as a designer, and how her family has helped motivate her drive to succeed. (Also, did you know she was a backup singer?) It’s awesome to have designers like Lisa to show us how to thrive as a creative on your own terms!