If you’ve seen either the the “Black Girl Magic” video or the Black History Month video this year from Google, then you’re already intimately acquainted with the work of Brandon Viney, group creative lead at Google Brand Studio. He heads up the creative agency inside Google that uses data from the search engine to produce powerful ad spots like these (and many more).

Brandon gave a peek behind the curtain on his creative process when starting new projects, and talked about the Google Brand Studios Fellowship Program and shared what Google looks for when bringing on new talent. He also shared growing up in the Blue Ridge Appalachian mountains of Virginia, attending VCU’s world-renowned Brandcenter, and reflected back on his time working in advertising at Wieden + Kennedy. Brandon is definitely one of the most down-to-earth and humble guests I’ve had on the show in some time, and I hope his story inspires you to push the boundaries of your creativity!