As we slide into the final month of this year, I caught up with the dynamic Malika Reid, art director at Goodby Silverstein & Partners. While her stomping grounds are usually in the Bay Area, Malika was down in Tulum, Mexico for a much-needed respite from the U.S. (I know that’s right.)

Malika talked about her day-to-day work at GS&P, and shared how her background growing up in south Florida among Caribbean family members and community helped shape her creative approach. She also spoke about how she first became interested in advertising, working with nonprofits, and and growing into her own unique voice. According to Malika, anyone can chart their own path, and her life and career are living proof of that!