Dr. Allyson Brantley explains how large and diverse groups joined together for a decades-long consumer boycott of the Coors Brewing Company to fight against its union busting, discriminatory hiring practices, and politics. Brantley is an assistant professor of history and Director of Honors & Interdisciplinary Initiatives at the University of La Verne and author of Brewing a Boycott: How a Grassroots Coalition Fought Coors and Remade American Consumer Activism.

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Related Resources:
Brewing a Boycott: How a Grassroots Coalition Fought Coors and Remade American Consumer Activism

Episode Credits

Producers: Dan Golodner and Troy Eller English

Interviewer: Dan Golodner

Interviewee: Allyson Brantley

Music: Bart Bealmear