Tales from the Reuther Library
Taming the Octopus: Eli Black and the Search for Social Responsibility at the United Fruit / United Brands Company
Dr. Matt Garcia traces the legacy of Eli Black, a former rabbi who, as CEO of United Fruit/United Brands Company in the late 1960s and early 1970s, attempted to instill corporate social responsibility into the notorious fruit conglomerate before ending his life following a series of business setbacks and looming corruption scandals. Garcia is the Ralph and Richard Lazarus Professor of History, Latin American, Latino, and Caribbean Studies, and Human Relations at Dartmouth College, and author of Eli and the Octopus: The CEO Who Tried to Reform One of the World’s Most Notorious Corporation.
Related Collections:
LP000467: Reverend Victor P. Salandini Papers
LP002659: Anna Andreini-Brophy Papers
LR000221_admin: UFW Administration Department Records
LR002435: UFW Information and Research Department Records
Related Resources:
Eli and the Octopus: The CEO Who Tried to Reform One of the World’s Most Notorious Corporation
Episode Credits
Producers: Dan Golodner and Troy Eller English
Interviewee: Matt Garcia
Music: Bart Bealmear