In episode 5, Cathi, Jackie & Monique discuss the value of UX research. Many designers, including larger agencies, have difficulties 'squeezing' user research into a project, because clients prefer to immediately jump to the visual part of design. But what is the value of UX research?

List of used terms

* UX researchUser eXperience research. Find out how people feel when they use your product.* UIUser Interface. The visual part of a digital product that people see when they use it.

Related interesting reads or resources

* Just Enough Research, by Erika HallStart doing good research faster than you can plan your next pitch.* Exposure is key to evidence-based decision making for product teams. Presentation for WPVIP- BigWP - 2020, by Cathi Bosco Why speculate about the people we are building and designing for? Our teams need a deep understanding of their needs and their environments.* What Proactive User Research Looks Like, by Jared Spool - UIE Articles