ReEngager Podcast: Ecommerce Email Marketing For Online Retailers

ReEngager Podcast: Ecommerce Email Marketing For Online Retailers

How To Build A $45 Million Dollar Company In 8 Months (Leesa Sleep)

September 27, 2015

If you’ve ever been curious about what it takes to grow a company from zero to multiple millions in less than a year, this is an interview you’ll love.

Meet David Wolfe, the CEO and co-founder of Leesa Sleep.

David and his amazing team have built Leesa Sleep into a $45 million dollar machine in 8 short months. They’ve been profitable since day 1, and they recently raised $9 million in venture capital from TitleCard Capital. Given everything that has happened, it’s no surprise, that David describes the last 8 months of his life as “the most exciting” of his career.

In this interview, you’ll discover:

how David built Leesa Sleep into a $45 million dollar machine just 8 months after launching
how to develop a powerful purpose that’s bigger than just making money
how Leesa Sleep used viral triggers in the buying process to explode word-of-mouth
how to use influencer marketing to increase sales
the secret sauce behind Leesa’s rapid rise in the $14B mattress industry

People on this episode:

John McIntyre
David Wolfe

Mentioned in this interview:

Leesa Sleep
Shopify Competition Winners 2015
$75 off coupon on Leesa Mattress

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Welcome to ReEngager Podcast for online retailers and e-commerce stores. You're about to discover how to increase sales by 15 to 30% or more with email marketing. If you'd like to learn more about ReEngager and how we help online stores like yours add millions to the bottom line, go to That's

J: I'm your host John McIntyre. And today I'm talking to David Wolfe from Leesa Sleep. Now David was recently on Necker Island with Richard Branson. And he has a really cool story. But the, the interesting part - the reason why I wanted to get him on the show, was because he built an amazing mattress company. They're expected to do 30 million dollars in sales this year. They've raised 9 million earlier this year, at a valuation of 45 million. And they've won, I think they're one of the winners of the Shopify competition this year as well. And what I really liked, which I thought was interesting, was that David has been doing direct marketing since 1987. So applying a lot of direct marketing stuff to growing an e-commerce store. Which I'm very interested in how, how he's done that. So wanted to get him on the show and find out exactly how him and the whole team over there have been able to do it. David, how you're going today?

D: Great, thanks for having me on your show.

J: Thanks for coming on, thanks for coming. Now before we get into some of the nitty gritty of how you've built Leesa, and how you started it, all of that. Can you give me a bit of a background on who you are and what you do?

D: Sure yeah. I'm, David - David Wolfe. And I would say in a sort of traditional sense of the word, I'm a serial entrepreneur. I started several businesses going back into the 1980's actually,