ReEngager Podcast: Ecommerce Email Marketing For Online Retailers

ReEngager Podcast: Ecommerce Email Marketing For Online Retailers


Email Marketing: Why It’s A Must-Have For Online Retailers

September 27, 2015

Do you want to increase sales and grow your store's revenue? Today, discover one of the most effective channels for acquiring customers. In this episode, and all the episodes to come, you'll discover how to increase sales by 15-30% with email and lifecycle marketing.

In this episode, you’ll discover:

discover why email marketing is a “must have” for any online retailer who is serious about growth
the fastest email acquisition trend in e-commerce (plus, how to use it yourself to grow your database rapidly)
the customer lifetime value of email marketing compared with other channels, including Twitter
the average ROI on email marketing per dollar spent (this will blow your mind)
why "email is dead" is a complete and total lie

People on this episode:

John McIntyre

Mentioned in this episode:

ReEngager Services

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Transcription:

Welcome to ReEngager Podcast for online retailers and e-commerce stores. You're about to discover how to increase sales by 15 to 30% or more with email marketing. If you'd like to learn more about ReEngager and how we help online stores like yours add millions to the bottom line, go to reengager.com. That's reengager.com.

Hey there, I am John McIntyre, and today I'd like to welcome you to the very first ReEngager Podcast. Now the goal here is to provide amazing information, great information on email marketing. But not just email marketing for anyone, it's email marketing for online retailers. Now this is going to be life cycle marketing. This is going to be manual promotions or blasts, as some companies will call them. This is going to be everything from A to Z, email marketing for online retailers, okay? And the outcome here is to help you increase your stores revenue and sales. Whether you own it yourself, whether you're the entrepreneur. Or maybe you work in the marketing department?

The whole idea here is to give you the tools, give you the ideas that you need to increase sales with email. Because I'm a firm believer, I am a huge believer in the power of email marketing. I've seen it with clients again and again and again. They're able to increase their revenue by 10% or 20% or 30%, when they implement an email marketing program.

Now, where this gets exciting is if you have a store that's doing 2 million dollars a year, which is a relatively small store. You go and implement a program like this, you're looking at 200 or 400, 5000 dollars in additional revenue - just from email marketing. Now if we go all the way up to stores doing 10, 20, 50 million dollars say - let's say a 50 million dollar store. 20% improvement there with email marketing is going to end up being 10 million dollars, okay? So this has huge potential, and the bigger the store is the more potential it has. So that's what I'm here for. I'm really excited, I hope you're excited too.

So, like I said, it's for big and small stores. This is for billion dollar stores, and people just getting started, okay? Now what I want to provide for you, and what you're going to get out of, out of listening to this is nitty gritty tips, tricks, tactics - and some interviews as well.