What do you think of when you hear, "Discretion, discovery, and delight"? That phrase is what our Marketing Guru, Bridget Hoffer co-founder of Marigold Marketing and PR, thinks customers are looking for in a Cannabis retailer. Our business management consultant, Karen Debroni - Principal at Debroni and Associates, says education is key for people getting into the Cannabis Space. Kirk and Trevor talk to these Boss Ladies about how they got into the Cannabis Space and why it is attracting so many female entrepreneurs. Then they shamelessly pick the brains of these Cannabis Business Experts for pearls on running and marketing a podcast. Hey, where were Kirk and Trevor going to get better caliber coaching for free? You should listen and learn something from the Boss Ladies too.

This episode sponsor is strainprint.ca.

Music:
Bif Naked
http://www.bifnaked.com/home.html
(Yes we got a SOCAN membership to use this song all legal and proper like)

Links:
Karen Debroni's Keep You Smart about Cannabis List
The Canadian Consortium for the Investigation of Cannabinoids - http://www.ccic.net
Canadian Institute of Health Research - http://www.cihr-irsc.gc.ca/e/50932.html
International Association for Cannabinoid Medicine - https://www.cannabis-med.org
Trina Fraser @trinafraser on Twitter - https://twitter.com/trinafraser

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