Pat Reid, the creator, editor, and publisher of Shakespeare magazine, talks about how the magazine began, why it briefly stopped, and how it has risen again. Download all the issues here, then hear Pat discuss how his love of Shakespeare led to this passion project, the complexities of publishing, the importance of fandom, the ironies of branding, the shock and surprise at immediate positive feedback, the glorious idea of treating a 400-year-long gone author as if he's still alive, the time his love's labour was almost lost, and how it seems that all's well has indeed ended all well. (Length 17:05)