What You’ll Learn in This Episode:

·      How the pandemic changed Cannes—both the festival’s format and its content

·      What work stood out from the PR Lions in 2021

·      Advice for brand marketers who want to win a Cannes Lion next year

Even though the pandemic had most of us homebound for a year, that didn’t stop some movers and shakers in the communications industry from dreaming up world-changing creative ideas. That’s why, for our 14th episode, we travel virtually to the Cannes Lions International Festival of Creativity—considered the largest gathering of the advertising and creative communications industry. As the festival wishes, roundtable panelists James Wright and Rachael Sansom (a juror for the PR Lions this year) ensure that creativity is indeed celebrated. They go over what won, what knocked their socks off, and what’s next, in a conversation moderated by Linda Descano. The episode wraps up with a Q&A with Josh Richardson, Red Havas’ new London-based creative director.

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Also mentioned on this show:

·      Rachael Sansom for PRWeek: Cannes Lions insights: six trends from the top global PR campaigns

·      Dumbcatsru on Instagram

· Good News Movement on Instagram