This month, we got to pick the brain of a communications insider at IBM — so you get to, too! The February episode of the “Red Sky Fuel for Thought” podcast is part of our #BehindTheBrand series, which pulls back the curtain on an iconic brand to focus on the people shaping that brand’s communications and marketing strategy.  

Linda Descano, CFA®, EVP at HAVAS Red interviewed Brandi Boatner, manager of digital and advocacy communications at IBM. Together, they discuss the 3Ds: digital, data and diversity and how they’re shaping Brandi’s career path and IBM’s mission.  

We launched the Behind the Brand series in April 2023, with Gráinne O’Brien, senior director of corporate affairs for Kellogg Europe and look forward to continuing it with other brand insiders.  

"Red Sky Fuel for Thought" is a monthly podcast produced by HAVAS Red, examining emerging themes relevant to brand communicators and marketers.    

What did you love? What would you like to hear about next?    

Remember to rate and review today’s show; we’d love to hear from you!    

For further reading:  

• New York Women in Communications 
• Public Relations Society of America 
• PRSA Tri-State District 
• “Behind the Kellogg’s Brand” with Gráinne O’Brien episode  
• “Behind the Meltwater Brand” with Dino Delic episode