Most things worth having in life take FAR longer to master than many agents expect. On today's podcast Tim and Julie Harris will drill down what you must do to move past looking for 'easy buttons'. The real estate industry (heck, the world) is addicted to the idea that you can achieve greatness without great effort. Buying leads is a great example, branding is another. Listen now and you will learn why the agents with the biggest market share, making the most NET income focus on DIFFERENT things than everyone else. Intuitively or through education they have learned that there are: 1. Unconscious IncompetenceIn unconscious incompetence, the learner isn’t aware that a skill or knowledge gap exists.2. Conscious IncompetenceIn conscious incompetence, the learner is aware of a skill or knowledge gap and understands the importance of acquiring the new skill. It’s in this stage that learning can begin.3. Conscious CompetenceIn conscious competence, the learner knows how to use the skill or perform the task, but doing so requires practice, conscious thought and hard work.4. Unconscious CompetenceIn unconscious competence, the individual has enough experience with the skill that he or she can perform it so easily they do it unconsciously.