What happens when the body refuses to play along with your plans—when the old drive, hustle, and push simply stop working?

In this candid and inspiring conversation, BarB sits down with branding and marketing expert Lee Bjarnason to explore the unexpected “no” that changed the course of her career. Lee shares how a season of resistance and burnout revealed deeper wisdom, reignited her creativity through an unlikely side project about the Beatles, and ultimately transformed how she approaches her work and life.

They talk about trusting your inner signals, reclaiming your voice after years in corporate environments, and helping brands tap into their own authentic story and soul. Whether you’re navigating a pivot, searching for renewed creativity, or trying to align your business with what feels true, this episode offers insight, encouragement, and permission to listen when your body says “no.”

Connect with Lee on LinkedIn

Learn more about The Innerverse of Being and Life Podcast: https://barbarapatterson.com/the-innerverse-of-business-and-life-podcast/