On this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael welcome Dave Snyder to talk about Content Marketing, and how to best use it and manage it in todays ever-changing d

Join Jaci and Michael Russo on this addition of the He Said, She Said: Razor Branding Podcast as they discuss, "What is a Brand?" At first glance, it sounds like a silly question. After all, the

In our 5 Rs of Branding," the first principle is probably the most important REALIZE; The consumer owns the brand, and the only way to help influence perceptions and encourage loyalty and trust, c

At RUSSO, we talk a lot about consumer behavior and the importance of consumer insight to develop messaging that not only resonates but also inspires. Today, we welcome Professor Aaron Ahuvia, Ph.

A lot of people are talking about storytelling these days, but what does that mean exactly, and how do you go about telling yours? Joining us on the He Said, She Said Razor Branding podcast to disc

Joining us on the He Said, She Said Razor Branding Podcast today to discuss Entrepreneurial Branding is Travis Rosbach. Capt. Rosbach has spent the last three decades enhancing his entrepreneurial sk

B2B branding can be a challenge for most, particularly when you are more familiar with a B2C approach that, on the surface, provides more opportunities for emotional connections. Truth is, B2B bra

Choosing the right agency is one of the first, and often most important steps in building a strong brand. Joining us to discuss his insight and experience is Jonathan Sachs of iDiscovery Solutions

Focus, or The Who of your brand, is the first of four primary elements RUSSO uses in the RazorBranding process to change the conversation and better position clients within their marketplace. Fo

Joining us on the Razor Branding™ is Maureen Dugas Foster, who has developed a superpower she calls manifesting abundance.