Rattle & Pedal: B2B Marketing Podcast
Latest Episodes
Moving Beyond Just a List: Developing a Strategic Key Account Program
Brian Caffarelli from Hewitt joins us again to share how to select key accounts, align your firm, and begin pursuing your ideal targets.
Is the Unified Commercial Engine Organizational Structure Right for Professional Services Firms?
The Unified Commercial Engine used by Smart Technologies is an intuitive and innovative approach to organizing the sales and marketing function. We discuss the pros and cons of using it in professiona
Moving from a Reactive to Proactive Sales Strategy
Whether selling candy bars or complex B2B solutions, you need a sales plan. Jeff Bishop shares how to set your sales strategy in motion with actionable sales planning guidance.
Blowing Up Sales and Marketing with the Unified Commercial Engine
What would happen if you blew up sales and marketing altogether? As it turns out, Jenna Pipchuk and Jeff Lowe of Smart Technologies did just that. And amazing things started to happen.
Applying Conversational Intelligence with Revenue.io CEO, Howard Brown
Conversational Intelligence is the game tape for high-performance salespeople. Learn from industry leader, Revenue.ios CEO, Howard Brown how to apply this game-changing technology to your revenue g
Unleashing the Power of Sales and Marketing Tech with Dan Gottlieb from Gartner – Pt 2
We discuss more tech roll-up chaos and answer the question, Is Saletech the new Martech?
Unleashing the Power of Sales and Marketing Tech with Dan Gottlieb from Gartner – Pt 1
We discuss revenue-tech stacks, virtual selling, data stories, tech roll-up chaos, and what it all means to those responsible for leading growth in a B2B environment.
Sales Ruins Everything
Does Sales ruin everything? We have fun at Sales expense while discussing what the best Sales teams do and what the bad ones dont.
Lightning in a Bottle-What It Feels Like When a Sales Team Fires On All Cylinders
Enverus Chief Sales Officer, David Ranucci, shares what it feels like for a firm to have the organizational alignment that moves a market. Learn what your firm needs to do to empower Sales to sell lik
Florian Heinrichs from Consultancy, Client Friendly, talks Marketing and Pro Services Life
Flo Heinrichs, long-time R&P listener, former Accenture marketer turn consultant, joins us from Germany to talk entrepreneurship, juxtapose big and small firm life, and banter in true R&P fashion.