What constitutes great design? Why does it matter? And, why should professional service firms care?

Marketers and practice leaders need to learn to get along. In this episode, Jason and Jeff discuss how to make that happen.

The post The Potential of Digital Marketplaces to Destroy and Enhance Professional Services appeared first on Rattle and Pedal.

Jason and Jeff finally agree on something. If you want to be seen as an expert, you have to produce intellectual capital. Writing may not be your strength, but professional services experts must write. Here’s why.

As usual Jeff and Jason disagree. This time over if, and when, a marketer should be a member of a firm’s senior leadership team.

Have you ever heard something along these lines said in your firm? Jeff and Jason jump into the many reasons why clients make decisions that seem as irrational.

From risk not taken to strategic decisions, Jeff and Jason go back-and-forth sharing their biggest career and marketing mistakes.

CRM, MAT, ABM. Jason and Jeff agree — for once — the promise that was martech has been underwhelming. Then, they discuss lessons learned from 10+ years with marketing technology.

Jeff and Jason argue — literally this time — on how firms should think about investing in the web. Custom vs “out-of-the-box.” Internal vs outsourced. The gloves are off.

Cisco tells us that 80% of total Internet traffic is video. Jason and Jeff discuss what’s driving the video explosion and the 7 types of videos firms need to market themselves successfully.