Trust in U.S. news media has been in free fall for years. That statement is problematic enough on its face, much less when consumers are in need of accurate information to stave off a global pandemic or choose a president to lead them through. Misinformation has sewn seeds of doubt, grown conspiracy theories and undermined the efforts of public health officials. Kareem El Damanhoury, a professor in the University of Denver's Department of Media, Film and Journalism Studies, discusses the roots of this distrust and offers solutions to news organizations and consumers alike.