In the last few years YouTube has become one of the most popular platforms for consuming podcasts, even though it’s a primarily a video platform, and podcasts have traditionally been an audio-first medium. This fact has raised both questions and concerns with podcasters. Paul has worked on research studies intended to better understand why and how people use YouTube to consume podcasts. He shares that data along with analyses and thoughts on how podcasters might think about YouTube and video.

• Sounds Profitable’s Sound You Can See study
  
  
• The Download on Podcasts, Fall 2023
  
  
• YouTube and Video Will Grow Podcasting in 2024
  
  
• Podcasting on YouTube
  

• This episode was produced by Paul Riismandel
  
  
• Hosted by Jennifer Waits, Eric Klein and Paul Riismandel
  
  
• Edited by Eric Klein
  

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