On the one-year anniversary of the Palisades Fire, Up+Adam marks the moment with a conversation that burns deep.

Jacob Soboroff is a New York Times bestselling author, an award-winning journalist, and a familiar face on MSNBC and NBC News. But when the deadliest wildfire in LA history came for his childhood neighborhood, he didn’t just report the story. He lived it. His new book, Firestorm: The Great Los Angeles Fires & America's New Age of Disaster, is part memoir, part frontline reporting, and part reckoning with the world we’re heading into if we don’t change course.

Adam and Jacob go ICET-deep on the failures that led to the fire, the silence after the smoke cleared, and why this fire wasn’t an act of God but a symptom of something we’re still not ready to face. They talk hometown heartbreak, political accountability, the psychology of disaster, and what it means to raise kids in a place you’ve watched burn.

A must-listen for anyone who loves Los Angeles or lives somewhere that could be next.

• Get the book: Firestorm on Amazon

• Follow Jacob on Instagram: @jacobsoboroff

• Follow Jacob on X: @jacobsoboroff

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CHECK OUT OUR WOODS HUMANE PET OF THE WEEK!

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