Today on Up+Adam, we’re sitting down with Nick Firestone, CEO of Firestone Walker Brewing Company and one of the most respected names in craft beer. With the brewery just announcing a multi-year extension of its partnership with Cal Poly, we dive deep into what this collaboration means not just for beer, but for the community, for student-athletes, and for the future of brewing talent coming out of San Luis Obispo.

Nick shares what the past year has brought, rom new beers and behind-the-scenes pivots to the legacy milestones brewing ahead of Firestone Walker’s 30th anniversary. We talk about the resurrection of cult-favorite beers, the emotional weight of retiring a label, and how Cal Poly Gold became more than just a beer. It became a symbol. Oh, and yes, there may or may not have been a beer pong challenge thrown down on-air.

• Firestone Walker Official Site

• Learn more about Cal Poly Gold

• Cal Poly’s Learn by Doing Approach

• Find Firestone Walker Beers Near You

• Follow Firestone Walker on Instagram

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