What happened to radio? Adam welcomes San Francisco sports talk icon Damon Bruce to chat about how listening habits and the medium itself have changed. While radio proves to be an ecology in decline, podcasting is growing, and as the facts below reflect, the culture is quickly changing. 

Follow along with Damon Bruce HERE

Between 2014 and 2023, podcasting has seen a significant increase in popularity, growing from 13% of time spent with spoken word audio to 36% during that period. In comparison, AM/FM radio decreased in popularity over the same period, going down from 78% to 44%. The report also shows that podcasts are most commonly listened to at work and at home while AM/FM’s last hold is still in-car listening. 

"Podcasting now accounts for over one-third of the time spent with spoken word audio,” said Edison Research vice president Megan Lazovick. “The cultural shift to digital certainly benefits this space, or perhaps, it's vice versa - the growing enthusiasm for podcasting is shifting the culture digital. Either way - podcast listening continues to grow.”

81% of Gen Z respondents believe that a universal monoculture where people are unified by certain time-based events, like traditional morning radio shows, no longer exists. It’s an on-demand culture. Morning show culture is over. 

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TEDx is coming to SLO Sunday April 14, 2024, and Adam is going to be one of the featured speakers. There are VIP tickets available, and we want you and your friends to come support!

TEDx SLO Official Page HERE 

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Jewel is coming in concert Sat April 6! 

Tickets and info to PACSLO's Jewel concert HERE

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The Pour debuted its first episode and its own page - Please follow and support.

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