In this episode of Purpose Lounge, hear from personal brand guru Lisa Hufford, about what happens when you arrive at the intersection of strength and passion. Lisa is founder/CEO of Simplicity Consulting, a premier Enterprise Marketing Services Consultancy, and author of "Navigating the Talent Shift." Named an Inc. Top 10 Female Entrepreneur, and Entrepreneurial Winning Woman by Ernst & Young. Find out what happens when you "step into it and own it!"