What is the most important question you will be asked as a speaker but will probably never hear?
The answer is... “What's in it for me?”
Whenever you are presenting, delivering a speech or having an interaction with a work colleague, your listeners will be wondering what is in it for them.

What you should do in every speech or presentation is have the audience, your listeners, in mind when you are preparing it.
This is a big question to ask yourself, "What is in it for them?" Whether you are presenting at work, giving a motivational talk, or anytime you are speaking and want to share an idea.

Think about who will be attending the presentation or speech, who is in your audience and what is motivating them to attend.
Listen to todays show to hear why this is important and my top tips.

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