???? Physical therapy clinics don’t need another EMR — they need a new business model. In this episode, TONY, DAVE and JIMMY unpack the “PT Lite” model, how insurance can be your Costco hot dog, and why premium upsells aren’t dirty — they’re how you grow.

???? Whether you're a clinic owner, staff PT, or rehab entrepreneur, this conversation shows you how to repackage your value, attract better-fit clients, and build something scalable.

⏱️ CHAPTERS / TIMESTAMPS:

00:00 - Intro

02:13 - How "PT Lite" unlocks new patients

09:22 - The barrier to short visits: PT psychology

13:40 - Using ChatGPT as a triage funnel

17:55 - Smart marketing with AI tools

21:45 - Insurance as a loss-leader: like Costco’s hot dog

25:30 - Upselling ethically in physical therapy

28:20 - The Gold’s Gym clinic model

33:40 - Pricing mindset: why PTs undercharge

39:00 - The gym-to-premium pipeline strategy